Product Designer with engineering expertise and commercial experience.
I’m a Product Designer specialising in UX, SaaS, ecommerce and front-end engineering, with over 15 years’ experience creating digital products that balance user needs, technical constraints and commercial goals.
Throughout my career I’ve worked across agencies, SaaS platforms, high traffic ecommerce and my own businesses. Those experiences have given me a broader perspective on design, one that goes beyond creating polished interfaces. I’m always looking for ways to simplify complex journeys, collaborating with multidisciplinary teams and delivering digital experiences that are intuitive, technically achievable and commercially successful.
“The best digital products aren’t created by balancing design, engineering and commercial goals. They’re created by bringing those disciplines together from the very beginning.”
My Approach & How I Work
Designing digital experiences is about much more than creating good looking interfaces. Every project is different, but the goal is always the same, understand the problem, explore the options and create something that’s simple to use, practical to build and delivers value for the business.
Over the years, I’ve been lucky enough to work across SaaS, ecommerce, front-end development and even build my own businesses. Working across all of those areas has taught me that the best digital products don’t come from looking at design in isolation. They come from understanding the bigger picture.
Users come first
Every project starts with understanding the people using it. I enjoy simplifying complex journeys, removing friction and creating experiences that feel intuitive. The best design is often the one people don’t even notice.
Designing for the real world
My front-end background means I naturally think beyond the design itself. Working closely with developers has become one of my favourite parts of the process. It provides me the chance to make sure ideas are realistic to build, scalable and don’t lose their original intent during development.
Commercial thinking
Building my own businesses has given me a different perspective on design. I understand that every decision has an impact, whether that’s improving conversion, making a process more efficient or creating a better customer experience.
Better products come from collaboration
The best products come from collaboration. I enjoy working with designers, developers, marketers and stakeholders, bringing different ideas together to solve problems and create better experiences.
Experience & Expertise
Over the past 15+ years, I’ve worked across different industries and disciplines, from SaaS platforms and ecommerce brands to building my own businesses. Each experience has shaped the way I think about digital solutions and given me a broader perspective on solving problems.
Industries
SaaS
I’ve designed software that help businesses manage their day-to-day work more effectively. Designing for SaaS has taught me how to simplify complex workflows and improve experiences that people rely on every day.
Ecommerce
Working in ecommerce has given me a strong understanding of the customer journey. From product discovery to checkout, I’ve focused on removing friction, improving usability and helping businesses grow through better user experiences.
Building Businesses
Building my own businesses has given me first hand experience of launching products, growing brands and making commercial decisions. It’s helped me understand the bigger picture and why good design needs to work for both users and the business.
Expertise
Product Design
I enjoy taking ideas and turning them into products that solve real problems. Whether it’s a new concept or improving an existing experience, I always start by understanding the problem before thinking about the solution.
UI & UX Design
For me, good design should feel simple and effortless. I enjoy creating interfaces that are intuitive, accessible and easy to use, helping people achieve what they need without unnecessary complexity.
Front-end Development
Being able to build what I design has always been one of my biggest strengths. It helps me bridge the gap between design and development, creating solutions that look great and work just as well in production.
Career Highlights
15+ years designing digital products
Led the redesign of 11 international websites for the UK’s largest online bullion dealer
Experience across SaaS, ecommerce, agencies and scale-ups
Redesigned the UK’s #1 feedback and survey platform
Built and grown ecommerce and SaaS businesses from concept to market
Built an ecommerce brand generating over £1m in revenue
Designed, built and launched websites from the ground up
Improved customer registrations by 37.4% through UX improvements
Beyond Work
I’m someone who enjoys creating things, whether that’s a DIY project at home, a business idea or simply finding a better way to solve a problem. That curiosity doesn’t stop when the working day ends. I enjoy experimenting with new ideas, learning new skills and seeing how small improvements can make a big difference over time.
Building my own businesses has been one of the most rewarding parts of my career. It’s given me the opportunity to experience every stage of creating a product, from the initial idea through to branding, marketing, launching and growing it. It’s also taught me plenty of lessons along the way, and those experiences continue to shape the way I approach my work today.
Outside of work, I enjoy spending time with my family, keeping active at the gym and playing five-a-side football whenever I get the chance. I also enjoy exploring new ideas, whether that’s experimenting with AI, working on one of my own business projects or learning something new. I like building things, solving problems and continuously improving, and that’s a mindset I bring into both my work and personal projects.